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Expressing a bright connectivity between Brooklyn and São Paulo, Index are a design collaboration based on conviviality and trust. Our bond is both personal and professional, built on late grad school nights warmed by soups and cookies. Our affinity remains dedicated to a joint push forward in work and practice. Our closeness negates our distance.

Let's A to Z

We’re a small team with dedicated passion and experience in gallery and museum exhibition, entertainment and media projects, fashion, gastronomy, #Social-Impact️, tech and sustainability, architecture and furnishing. Embracing collabs both cultural and educational, we dig turning ideas into actionable game plans. We think just as much as we do. All hands on deck from conception to completion, helping you craft and cultivate a clear story and messaging, advancing your ideas into a cohesive strategy. We’ve got mad skillz in visual identities, user interfaces, typography, motion and information graphics—compelling visuals that bring strategy to life. Yeah, we got you. <3

Oi! Eu sou a Ana!

I’m a graphic designer and architect based in São Paulo, with over 10 years’ experience in South America’s buzzing cultural sectors. I’ve designed exhibitions and books in Brazil, including a series of artist books for Ikrek Edições that has been acquired by the MoMA. From 2011 to 2021 I’ve worked with the Museu da Casa Brasileira as a project manager and exhibition designer, and in 2014 our research, curatorial, and design work was awarded the São Paulo’s Art Critics Association Prize for the best architecture exhibition of the year. Additionally, the accompanying catalog Ways of Showing: The Exhibitions of Lina Bo Bardi was shortlisted as a finalist in the design category for the Jabuti Prize, Brazil’s top publishing award.

I met Asad (and my daughter) while earning my MFA at the Yale School of Art, after I received my BArch from the Universidade de São Paulo. I love his beard, his kindness, and the way he holds his laptop during Zoom calls so I can only see him from the eyes-up.

Hi! I'm Asad

I’m a designer, art director and educator based in Brooklyn, and on a clear night I can see the Statue of Liberty from my rooftop. Parallel to 15 yrs+ independent experience, I’ve also worked with Mgmt. Design, Pentagram, Work-Order, and Media Arts Lab, specializing in editorial, exhibition, brand, and interactive design. I’ve taught both undergrad and graduate level classes in typography, branding and thesis at Yale, MICA, Pratt, Parsons and Rutgers University, and I’ve also lectured on topics ranging from inclusivity in design to queer communication. I was a proud co-founding member of the Queering Space artists collective, whose work has included exhibitions at Yale and Alfred Universities, a summer camp for queer youth in Utrecht and an archival excavation at the Schwules Museum in Berlin. You might also recognize me from my mom’s favorite shirt (the one with my face on it).

After completing my BFA from the Rhode Island School of Design, Ana quickly became my classmate of choice for her patience, our shared love of constellations and her daily reminders to eat lunch while we completed our MFAs at the Yale School of Art.

Our dance card

American Folk Art Museum
Apple Computers
Artist Communities Alliance
August Editions
Brooklyn Flea
Children’s Museum of the Arts
Complex Network
Editora Olhares
Fitler Foundation
George Nakashima Woodworkers
Heritage of Pride
Hester Flea
Ikrek Edições
Knoll
Mercedes-Benz USA
Mohawk Paper
Mozilla
Museu da Casa Brasileira
Museum of Art and Design
National Building Museum
Rizzoli Publications
Ronnie Sassoon
Sharjah Art Foundation
Smorgasburg
Todavia
Venice Arch. Biennale, Bahraini
Pavilion
Wandering Bear Coffee
Western Digital
Yale School of Architecture

X
Process BookProcess Book
Process BookProcess Book
Process BookProcess Book
Process BookProcess Book
Process BookProcess Book
Process BookProcess Book
Process BookProcess Book
Process BookProcess Book
Process BookProcess Book
Process BookProcess Book
Process BookProcess Book
Process BookProcess Book

Process Book

George Nakashima Woodworkers

Description

Bespoke objects establish a rare connectivity between client and maker, yet communicating expectations can be difficult when each piece is individual. The continuation of long-lasting family businesses can also pose specific challenges in establishing a uniquely generational voice. George Nakashima Woodworkers utilizes tried-and-true creative processes in its authentic and contemporary furniture pieces, each one singular and made-to-order. The company’s ethos is split equally between the twin poles of namesake and tradition, all built on a sturdy foundation of homespun legacy and heirloom skill transfer. Guided by the steadfast hand of the late George’s daughter Mira since the early 1990s, Nakashima Woodworkers required an updated approach as hand-made as their unmistakable pieces. Working together our approach focused on patience and precision – much like the creation of a Nakashima original.

Case StudyCredits

Creative Direction
Asad Pervaiz

Art Direction
Alexis Caldero

Developmental Editing
Nate Muscato

Image Retouching
Christian Gianelli
Asad Pervaiz

Photography
Woong Chul An
Juli Daost
Christian Gianelli
Matthew Johnson
Naho Kubota
Chris Mottalini
Martien Mulder
Manolo Yllera
Matt Zugale

Printer
Contitipo Color, Florence

33rd MCB Design Awards33rd MCB Design Awards
33rd MCB Design Awards33rd MCB Design Awards
33rd MCB Design Awards33rd MCB Design Awards
33rd MCB Design Awards33rd MCB Design Awards
33rd MCB Design Awards33rd MCB Design Awards
33rd MCB Design Awards33rd MCB Design Awards
33rd MCB Design Awards33rd MCB Design Awards
33rd MCB Design Awards33rd MCB Design Awards
33rd MCB Design Awards33rd MCB Design Awards
33rd MCB Design Awards33rd MCB Design Awards
33rd MCB Design Awards33rd MCB Design Awards
33rd MCB Design Awards33rd MCB Design Awards

33rd MCB Design Awards

Museu da Casa Brasileira

Description

For over 30 years, the Museu da Casa Brasileira’s Design Awards have recognized Brazil’s top design objects across a full scope of categories including appliances, textiles, transportation, furniture and academic research and design publications. Each year the annual awards cycle kicks off with an announcement poster selected by competition and culminates in an exhibition in the Museum’s galleries.

Case StudyCredits

Exhibition Design, Creative Direction
Ana Santiago
Giancarlo Latorraca

Poster Design
Stephanie Matias

Project Management
Ana Santiago

Design Award Management Team
Meire Assami, Giancarlo Rufatto

Fabrication
Estúdio M+G

Printer
Acciart

Photos
Leo Eloy / MCB

Fine Mounting
Install

Pandemic at the DiscoPandemic at the Disco
Pandemic at the DiscoPandemic at the Disco
Pandemic at the DiscoPandemic at the Disco
Pandemic at the DiscoPandemic at the Disco
Pandemic at the DiscoPandemic at the Disco
Pandemic at the DiscoPandemic at the Disco
Pandemic at the DiscoPandemic at the Disco
Pandemic at the DiscoPandemic at the Disco
Pandemic at the DiscoPandemic at the Disco
Pandemic at the DiscoPandemic at the Disco
Pandemic at the DiscoPandemic at the Disco
Pandemic at the DiscoPandemic at the Disco

Pandemic at the Disco

History in the Making

Description

For the 27th edition of one North America’s longest running student-driven history conferences at Concordia University in Montréal, we took inspiration from the event’s titular epochs of disco and pandemic. Paying tribute to the lyrics of disco diva Sylvester (himself one of the towering creative figures tragically lost to the HIV/AIDS crisis) and the text-driven protest posters of ACT UP’s Montréal chapter, this series extended across digital print postering runs, silkscreened mementos for keynotes and panelists, a fully coded website featuring a Sylvester playlist and motion graphics for online promotion.

Case StudyCredits

Design & Coding
Index

Lyrics & Music
Sylvester (1947–1988)

Silkscreen Printing
Sidetracks Collective

Conference Liaison
Mark Andrew Hamilton

Thriving WorkplaceThriving Workplace
Thriving WorkplaceThriving Workplace
Thriving WorkplaceThriving Workplace
Thriving WorkplaceThriving Workplace
Thriving WorkplaceThriving Workplace
Thriving WorkplaceThriving Workplace
Thriving WorkplaceThriving Workplace
Thriving WorkplaceThriving Workplace
Thriving WorkplaceThriving Workplace
Thriving WorkplaceThriving Workplace
Thriving WorkplaceThriving Workplace
Thriving WorkplaceThriving Workplace

Thriving Workplace

Knoll

Description

The arrival of Covid-19 caused an immediate sea change in the way we work. Shared spaces, office airflow and other previously unseen dangers to fellow co-workers left offices dark. To address these unexpected shifts into isolation and the home office, our presentation Thriving Workplace was pieced together in close collaboration with Knoll's research teams, albeit with complete design freedom. Meet us at the virtual water cooler and we’ll talk you through it.

Case StudyCredits

Creative Direction
Index

Research & Content
Kylie Roth
Tracy Wymer

Production and Animation
Ana Santiago
Asad Pervaiz

Shapes From Out of NowhereShapes From Out of Nowhere
Shapes From Out of NowhereShapes From Out of Nowhere
Shapes From Out of NowhereShapes From Out of Nowhere
Shapes From Out of NowhereShapes From Out of Nowhere
Shapes From Out of NowhereShapes From Out of Nowhere
Shapes From Out of NowhereShapes From Out of Nowhere
Shapes From Out of NowhereShapes From Out of Nowhere
Shapes From Out of NowhereShapes From Out of Nowhere
Shapes From Out of NowhereShapes From Out of Nowhere
Shapes From Out of NowhereShapes From Out of Nowhere
Shapes From Out of NowhereShapes From Out of Nowhere
Shapes From Out of NowhereShapes From Out of Nowhere

Shapes From Out of Nowhere

August Editions

Description

Shapes From Out of Nowhere pays tribute to the extensive cluster of experimental ceramics donated to the Metropolitan Museum of Art by Robert A. Ellison Jr., celebrated with a spirited exhibition in 2021. Featuring works of over 50 boundary-pushing ceramicists including George Ohr, Axel Salto, Katherine Choy and Peter Voulkos, this catalog’s playful arrangements are directly inspired by the artworks themselves.

Case StudyCredits

Publisher
August Editions

Editor
Dung Ngo

Texts
Glenn Adamson
Robert A. Ellison Jr.
Elizabeth Essner
Adrienne Spinozzi

Design
Index

Research
Elizabeth Essner

Copy Editor
Elizabeth Smith

Printer
Graphicom, Verona

Safe SpacesSafe Spaces
Safe SpacesSafe Spaces
Safe SpacesSafe Spaces
Safe SpacesSafe Spaces
Safe SpacesSafe Spaces
Safe SpacesSafe Spaces
Safe SpacesSafe Spaces
Safe SpacesSafe Spaces
Safe SpacesSafe Spaces
Safe SpacesSafe Spaces
Safe SpacesSafe Spaces
Safe SpacesSafe Spaces

Safe Spaces

Mercedes-Benz

Description

Mercedes Benz’s Safe Spaces pride campaign was built around the four key ideas of Language, Visibility, Respect and Advocacy, creating safer spaces both “on the road, and off.” Partnered with the non-profit LGBTQIA+ sporting organization Athlete Ally, Safe Spaces also shines a spotlight on trans, non-binary pro-skater Leo Baker, sharing their story of acceptance, authenticity and allyship. More than Pride Month rainbow washing, Safe Spaces put marketing into beneficial, tangible action for the community. #pridecampaign #consulting #concepting

Case StudyCredits

Collaboration with Pseudo Studio and Razorfish

Ways of Showing: The Exhibition Architecture of Lina Bo BardiWays of Showing: The Exhibition Architecture of Lina Bo Bardi
Ways of Showing: The Exhibition Architecture of Lina Bo BardiWays of Showing: The Exhibition Architecture of Lina Bo Bardi
Ways of Showing: The Exhibition Architecture of Lina Bo BardiWays of Showing: The Exhibition Architecture of Lina Bo Bardi
Ways of Showing: The Exhibition Architecture of Lina Bo BardiWays of Showing: The Exhibition Architecture of Lina Bo Bardi
Ways of Showing: The Exhibition Architecture of Lina Bo BardiWays of Showing: The Exhibition Architecture of Lina Bo Bardi
Ways of Showing: The Exhibition Architecture of Lina Bo BardiWays of Showing: The Exhibition Architecture of Lina Bo Bardi
Ways of Showing: The Exhibition Architecture of Lina Bo BardiWays of Showing: The Exhibition Architecture of Lina Bo Bardi
Ways of Showing: The Exhibition Architecture of Lina Bo BardiWays of Showing: The Exhibition Architecture of Lina Bo Bardi
Ways of Showing: The Exhibition Architecture of Lina Bo BardiWays of Showing: The Exhibition Architecture of Lina Bo Bardi
Ways of Showing: The Exhibition Architecture of Lina Bo BardiWays of Showing: The Exhibition Architecture of Lina Bo Bardi
Ways of Showing: The Exhibition Architecture of Lina Bo BardiWays of Showing: The Exhibition Architecture of Lina Bo Bardi
Ways of Showing: The Exhibition Architecture of Lina Bo BardiWays of Showing: The Exhibition Architecture of Lina Bo Bardi

Ways of Showing: The Exhibition Architecture of Lina Bo Bardi

Museu da Casa Brasileira

Description

Lina Bo Bardi’s modernist architecture transforms any landscape it rests on, its bold angles and vibrant swaths of color demonstrating a unique exploratory exuberance. Yet her parallel history as an exhibition designer and curator in which her groundbreaking creativity was just as evident was up to this point unknown.

Case StudyCredits

Exhibition Curatorship
Giancarlo Latorraca

Exhibition design & Creative Direction
Ana Santiago, Giancarlo Latorraca

Project Management
Ana Santiago

Research & Design
Nuno de Brito Rocha

Executive Production
Valeria Prata
Mariana Oliveira

Printer
Insign

Fabrication
Artos Cenografia

Install
Bibiano arte

Archival photos
Masp, IMS, Instituto Lina Bo e P. M. Bardi

Documention photos
Renato Parada (MCB)

3 Scores & the People’s Mic Khutba3 Scores & the People’s Mic Khutba
3 Scores & the People’s Mic Khutba3 Scores & the People’s Mic Khutba
3 Scores & the People’s Mic Khutba3 Scores & the People’s Mic Khutba
3 Scores & the People’s Mic Khutba3 Scores & the People’s Mic Khutba
3 Scores & the People’s Mic Khutba3 Scores & the People’s Mic Khutba
3 Scores & the People’s Mic Khutba3 Scores & the People’s Mic Khutba
3 Scores & the People’s Mic Khutba3 Scores & the People’s Mic Khutba
3 Scores & the People’s Mic Khutba3 Scores & the People’s Mic Khutba
3 Scores & the People’s Mic Khutba3 Scores & the People’s Mic Khutba
3 Scores & the People’s Mic Khutba3 Scores & the People’s Mic Khutba
3 Scores & the People’s Mic Khutba3 Scores & the People’s Mic Khutba
3 Scores & the People’s Mic Khutba3 Scores & the People’s Mic Khutba

3 Scores & the People’s Mic Khutba

A Future Collective

Description

Produced for the 16th Venice Biennale International Architecture Exhibition in 2018 in collaboration with the A Future Collective and the Bahrain Authority for Culture & Antiquities, 3 Scores & the People’s Mic Khutba translates a non-hierarchical Islamic sacred service text into Urdu, Arabic, English and Italian atop radiant background imagery. The book’s multilingual presentation calls for multinational understanding, and was acquired into the collections of the British Library in 2019.

Case StudyCredits

Texts
Mezna Qato
Sadia Shirazi

Translation
Fabrizio Gallanti
Taimoor Shahid

Design & Layout
Asad Pervaiz

Printer
Albe de Coker, Antwerp

Complex NewsComplex News
Complex NewsComplex News
Complex NewsComplex News
Complex NewsComplex News
Complex NewsComplex News
Complex NewsComplex News
Complex NewsComplex News
Complex NewsComplex News
Complex NewsComplex News
Complex NewsComplex News
Complex NewsComplex News
Complex NewsComplex News

Complex News

Complex Magazine

Description

A majority of print-to-digital transitions have been less than smooth, both for publications and their readership, with what works on the magazine page proving difficult to translate online. After 14+ years of print publication came to an end in December 2016, the Complex network moved over to a fully digital presentation focusing on driving traffic to their website and social channels. Through thorough research of target audiences and the inherent complexities of navigating this switch to YouTube and Instagram, Complex reconsidered and reformatted their digital identity with a series of new approaches that not only enriched engagement, but also increased overall viewership. Step by step (ooh baby), here’s how we did it.

Case StudyCredits

Executive Creative Direction
David Vogler

Creative Direction
Wyeth Hansen
Ryan Dunn

Research & Art Direction
Asad Pervaiz

Motion Graphics
Warren Cochrane

News Programming
Natalie Edgar

News Executive Producer
Nelson Isava

Jean Gillon: Artist & DesignerJean Gillon: Artist & Designer
Jean Gillon: Artist & DesignerJean Gillon: Artist & Designer
Jean Gillon: Artist & DesignerJean Gillon: Artist & Designer
Jean Gillon: Artist & DesignerJean Gillon: Artist & Designer
Jean Gillon: Artist & DesignerJean Gillon: Artist & Designer
Jean Gillon: Artist & DesignerJean Gillon: Artist & Designer
Jean Gillon: Artist & DesignerJean Gillon: Artist & Designer
Jean Gillon: Artist & DesignerJean Gillon: Artist & Designer
Jean Gillon: Artist & DesignerJean Gillon: Artist & Designer
Jean Gillon: Artist & DesignerJean Gillon: Artist & Designer
Jean Gillon: Artist & DesignerJean Gillon: Artist & Designer
Jean Gillon: Artist & DesignerJean Gillon: Artist & Designer

Jean Gillon: Artist & Designer

Galeria Passado Composto

Description

Given the scope and size of Jean Gillon: Artista-Designer, additional exhibition design and outfitting of the Galeria Passado Composto spaces was required on quick turnaround. Gillon’s mid-century artworks and furniture were integrated into small compartmented zones, and an extensive timeline was created to contextualize his productivity across various mediums.

Case StudyCredits

Exhibition design / Creative direction
Ana Santiago, Giancarlo Latorraca

Curatorship
Graça Bueno, Giancarlo Latorraca

Research
Graça Bueno, Equipe Passado Composto Séc. XX

Photo documentation
Mariana Chama

Fine mounting
Bibiano arte

Printer, vinyl installation
Acciart

This show was a development of the homonymous book published by Editora Olhares

Jean Gillon: Artist & DesignerJean Gillon: Artist & Designer
Jean Gillon: Artist & DesignerJean Gillon: Artist & Designer
Jean Gillon: Artist & DesignerJean Gillon: Artist & Designer
Jean Gillon: Artist & DesignerJean Gillon: Artist & Designer
Jean Gillon: Artist & DesignerJean Gillon: Artist & Designer
Jean Gillon: Artist & DesignerJean Gillon: Artist & Designer
Jean Gillon: Artist & DesignerJean Gillon: Artist & Designer
Jean Gillon: Artist & DesignerJean Gillon: Artist & Designer
Jean Gillon: Artist & DesignerJean Gillon: Artist & Designer
Jean Gillon: Artist & DesignerJean Gillon: Artist & Designer
Jean Gillon: Artist & DesignerJean Gillon: Artist & Designer
Jean Gillon: Artist & DesignerJean Gillon: Artist & Designer

Jean Gillon: Artist & Designer

Museu da Casa Brasileira

Description

For this show held at Museu da Casa Brasileira, we inverted the common sense logics of object on a base / visitor on the ground we see on most exhibitions. Instead, we created a sort of wood carpet, that guides the visitor through the shows, creating spaces and a trajectory for the visitor to walk on. The colors were picked from the prolific tapestry work by Jean Gillon.

Case StudyCredits

Curators
Graça Bueno
Giancarlo Latorraca 

Exhibition design and creative direction
Giancarlo Latorraca
Ana Santiago

Bespoke furniture and flooring
Nossa Moblab

Fine Mounting 
Install
Galeria Passado Composto Sec. XX

Project Management
Ana Santiago

SelectionSelection
SelectionSelection
SelectionSelection
SelectionSelection
SelectionSelection
SelectionSelection
SelectionSelection
SelectionSelection
SelectionSelection
SelectionSelection
SelectionSelection
SelectionSelection

Selection

August Editions

Description

Ronnie Sassoon’s unparalleled art collection takes pride of place in Selection, showcased in her trio of celebrated living spaces: a home in Litchfield by Marcel Breur, another in Los Angeles by Richard Neutra and her Soho Loft in NYC laid out by its former long-term tenant Jack Ceglic. Loose snapshots of Sassoon’s homes contrast architecture with art, showcasing her noted collections of works and design objects from the Italian Arte Povera and Groupe Zero schools.

Case StudyCredits

Publisher
August Editions

Editor
Dung Ngo

Texts
Ronnie Sassoon
Philippe Vergne

Design
Index

Cover Concept
Ronnie Sassoon

Photography
Andrew Egan
François Halard

Chris Mottalini
Dung Ngo
Tim Street-Porter
Luke White
Joachim Wichmann

Printer
Graphicom, Verona

Remnants of the Atlantic ForestRemnants of the Atlantic Forest
Remnants of the Atlantic ForestRemnants of the Atlantic Forest
Remnants of the Atlantic ForestRemnants of the Atlantic Forest
Remnants of the Atlantic ForestRemnants of the Atlantic Forest
Remnants of the Atlantic ForestRemnants of the Atlantic Forest
Remnants of the Atlantic ForestRemnants of the Atlantic Forest
Remnants of the Atlantic ForestRemnants of the Atlantic Forest
Remnants of the Atlantic ForestRemnants of the Atlantic Forest
Remnants of the Atlantic ForestRemnants of the Atlantic Forest
Remnants of the Atlantic ForestRemnants of the Atlantic Forest
Remnants of the Atlantic ForestRemnants of the Atlantic Forest
Remnants of the Atlantic ForestRemnants of the Atlantic Forest

Remnants of the Atlantic Forest

Editora Olhares

Description

Over 85% of Brazil’s Atlantic Forest has been devastated by human activity and Remnants of the Atlantic Forest collects memories of the forest as it once was alongside traces of what little remains. Through exploratory typography, distinctive layout and sharp photographic art direction, this book distills Cardim’s extensive research into a single, striking volume.

Case StudyCredits

Text and research
Ricardo Cardim

Copyediting
Otavio Nazareth

Art Direction
Ana Santiago

Layout
Daniel Brito / Editora Olhares 

Photography
Gui Gomes
Cassio Vasconcellos

Image retouching
Daniella Yamauti 

Publisher
Editora Olhares

Printer
Santa Marta

Collaboration with
Museu da Casa Brasileira

BFA Photography 2022 CatalogBFA Photography 2022 Catalog
BFA Photography 2022 CatalogBFA Photography 2022 Catalog
BFA Photography 2022 CatalogBFA Photography 2022 Catalog
BFA Photography 2022 CatalogBFA Photography 2022 Catalog
BFA Photography 2022 CatalogBFA Photography 2022 Catalog
BFA Photography 2022 CatalogBFA Photography 2022 Catalog
BFA Photography 2022 CatalogBFA Photography 2022 Catalog
BFA Photography 2022 CatalogBFA Photography 2022 Catalog
BFA Photography 2022 CatalogBFA Photography 2022 Catalog
BFA Photography 2022 CatalogBFA Photography 2022 Catalog
BFA Photography 2022 CatalogBFA Photography 2022 Catalog
BFA Photography 2022 CatalogBFA Photography 2022 Catalog

BFA Photography 2022 Catalog

MassArt

Description

Working closely with a committee of classmates from the 2022 undergrad cohort, we constructed their annual catalog opting for a visually enticing mix as opposed to an indexical grouping of works. Both the book and the ever-changing accompanying website—never appearing the same way twice—expressively heighten and reinforce the true collectivity and collaborative spirit of the class of ‘22. And you wanted a twist? The typeface—introducing Lampen!— was created in-house uniquely for this project. 💅

Case StudyCredits

Printing
Meridian

Coding
Alex Beige

Design & Typeface
Index

Wandering Bear CoffeeWandering Bear Coffee
Wandering Bear CoffeeWandering Bear Coffee
Wandering Bear CoffeeWandering Bear Coffee
Wandering Bear CoffeeWandering Bear Coffee
Wandering Bear CoffeeWandering Bear Coffee
Wandering Bear CoffeeWandering Bear Coffee
Wandering Bear CoffeeWandering Bear Coffee
Wandering Bear CoffeeWandering Bear Coffee
Wandering Bear CoffeeWandering Bear Coffee
Wandering Bear CoffeeWandering Bear Coffee
Wandering Bear CoffeeWandering Bear Coffee
Wandering Bear CoffeeWandering Bear Coffee

Wandering Bear Coffee

Identity & Packaging

Description

The identity and typeface for Wandering Bear Coffee were developed over a period of several years, adapting and changing as the brand expanded from the owners’ small NYC apartments to a trending beverage in the fridges of Whole Foods and offices across America. And while the cases are no longer individually hand-stamped, Wandering Bear has never lost its artisanal aesthetic through each collaborative upgrade.

Case StudyCredits

Identity, Packaging & Typeface
Asad Pervaiz

Canoa ArquiteturaCanoa Arquitetura
Canoa ArquiteturaCanoa Arquitetura
Canoa ArquiteturaCanoa Arquitetura
Canoa ArquiteturaCanoa Arquitetura
Canoa ArquiteturaCanoa Arquitetura
Canoa ArquiteturaCanoa Arquitetura
Canoa ArquiteturaCanoa Arquitetura
Canoa ArquiteturaCanoa Arquitetura
Canoa ArquiteturaCanoa Arquitetura
Canoa ArquiteturaCanoa Arquitetura
Canoa ArquiteturaCanoa Arquitetura
Canoa ArquiteturaCanoa Arquitetura

Canoa Arquitetura

Identity

Description

Open spaces and concise functionality are the hallmarks of Canoa Arquitetura, the partnership of architects Mario Moura and Victor Gurgel. Taking their name from the canoe, a true example of keen functionality, the group’s identity system required a similar approach. Floating upon the suggestion of invisible waves, Canoa’s branding is as sharp and minimalist as their constructions.

Case StudyCredits

Design, Typeface & Motion
Ana Santiago

Printer
Forma Certa

Fort Street StudioFort Street Studio
Fort Street StudioFort Street Studio
Fort Street StudioFort Street Studio
Fort Street StudioFort Street Studio
Fort Street StudioFort Street Studio
Fort Street StudioFort Street Studio
Fort Street StudioFort Street Studio
Fort Street StudioFort Street Studio
Fort Street StudioFort Street Studio
Fort Street StudioFort Street Studio
Fort Street StudioFort Street Studio
Fort Street StudioFort Street Studio

Fort Street Studio

Rizzoli Publications

Description

Through a long-lasting artistic collaboration after our own hearts, artists Brad Davis and Janis Provisor’s Fort Street Studio has brought the ancient practice of Chinese carpet weaving to an international audience. A Tale of Warp and Weft chronicles their joint discoveries and explorations throughout a shared career, craftily designed in parallel to the act of weaving itself. Hardcover editions also include a cloth fabric spine featuring a sample of their work.

Case StudyCredits

Publisher
Rizzoli Publications

Editor
Dung Ngo

Text
Kathan Brown
Brad Davis
Janis Provisor
Lucy Upward

Design
Index

Primary Photography
Dianne Dubler
Jonathan Leijonhufvud
John Bigelow Taylor

Printer
O.G.M. SpA

Esforços Olimpicos & O Nervo ÓpticoEsforços Olimpicos & O Nervo Óptico
Esforços Olimpicos & O Nervo ÓpticoEsforços Olimpicos & O Nervo Óptico
Esforços Olimpicos & O Nervo ÓpticoEsforços Olimpicos & O Nervo Óptico
Esforços Olimpicos & O Nervo ÓpticoEsforços Olimpicos & O Nervo Óptico
Esforços Olimpicos & O Nervo ÓpticoEsforços Olimpicos & O Nervo Óptico
Esforços Olimpicos & O Nervo ÓpticoEsforços Olimpicos & O Nervo Óptico
Esforços Olimpicos & O Nervo ÓpticoEsforços Olimpicos & O Nervo Óptico
Esforços Olimpicos & O Nervo ÓpticoEsforços Olimpicos & O Nervo Óptico
Esforços Olimpicos & O Nervo ÓpticoEsforços Olimpicos & O Nervo Óptico
Esforços Olimpicos & O Nervo ÓpticoEsforços Olimpicos & O Nervo Óptico
Esforços Olimpicos & O Nervo ÓpticoEsforços Olimpicos & O Nervo Óptico
Esforços Olimpicos & O Nervo ÓpticoEsforços Olimpicos & O Nervo Óptico

Esforços Olimpicos & O Nervo Óptico

Editora Todavia

Description

Eye-catching cover graphics are an Editora Todavia standard, and that challenge was accepted for both Argentinian author Maria Gainza’s O nervo óptico and the Portuguese translation of Analise Chen’s So Many Olympic Exertions. For the former, empty frames prompt the imaginative participation of the reader, while the latter’s vivid imagery freezes an athletic leap mid-air. (Side-note: the swimmer is Ana!)

Case StudyCredits

O Nervo Óptico

Cover Design
Index

Publisher
Editora Todavia

Printer
Geográfica


Esforços Olímpicos

Cover Design
Ana Santiago

Publisher
Editora Todavia

Printer
Geográfica

American BackwardsAmerican Backwards
American BackwardsAmerican Backwards
American BackwardsAmerican Backwards
American BackwardsAmerican Backwards
American BackwardsAmerican Backwards
American BackwardsAmerican Backwards
American BackwardsAmerican Backwards
American BackwardsAmerican Backwards
American BackwardsAmerican Backwards
American BackwardsAmerican Backwards
American BackwardsAmerican Backwards
American BackwardsAmerican Backwards

American Backwards

Identity

Description

The identity package for American Backwards’ plant-based take on fast food required both a critical lens on the typical McDining Experience and a sense of bratty fun in presenting the alternative. Disruptive yet whimsical, our z-to-a approach encompassed signage, packaging, promotional materials, websites and merch in which nothing regarding the American ideal was sacred – not even Rockwell.

Case StudyCredits

Concept & Design
Index

Residency 2019–2023Residency 2019–2023
Residency 2019–2023Residency 2019–2023
Residency 2019–2023Residency 2019–2023
Residency 2019–2023Residency 2019–2023
Residency 2019–2023Residency 2019–2023
Residency 2019–2023Residency 2019–2023
Residency 2019–2023Residency 2019–2023
Residency 2019–2023Residency 2019–2023
Residency 2019–2023Residency 2019–2023
Residency 2019–2023Residency 2019–2023
Residency 2019–2023Residency 2019–2023
Residency 2019–2023Residency 2019–2023

Residency 2019–2023

Fitler Foundation

Description

The Philadelphia-based Fitler Club’s 135,000 square-foot campus also functions as one of the city’s most forward-looking contemporary arts gallery spaces. To celebrate the Fitler Foundation’s two initial two-year artistic residency cohorts, Artists in Residence at Fitler Club 2019-2023 lets both the space and the work do the talking. Functioning as both commemoration and advertising, this piece communicates simultaneous messages of exclusivity and outreach.

Case StudyCredits

Editor
Dung Ngo

Project Manager
Tricia Maloney

Design & Layout
Index

Copy Editor
Blake Bradford

Photography
Joseph Hu
Cathie Berrey
Annie Schlecter

Printer
Graphicom, Verona

Elsewhere BearElsewhere Bear
Elsewhere BearElsewhere Bear
Elsewhere BearElsewhere Bear
Elsewhere BearElsewhere Bear
Elsewhere BearElsewhere Bear
Elsewhere BearElsewhere Bear
Elsewhere BearElsewhere Bear
Elsewhere BearElsewhere Bear
Elsewhere BearElsewhere Bear
Elsewhere BearElsewhere Bear
Elsewhere BearElsewhere Bear
Elsewhere BearElsewhere Bear

Elsewhere Bear

Isaac J. Bader

Description

Signage plays a role in author and illustrator Isaac J. Bader’s Elsewhere Bear, guiding towards the creation of an exclusive typeface for use throughout the book and its supporting materials. Bader’s illustrations inspire wonder and exploration in readers young and old, and the book’s breezy, open layout presents them in unhindered widescreen.

Case StudyCredits

Author & Illustrator
Isaac J. Bader

Layout & Typeface
Asad Pervaiz

Printer
Pufferprint, Denver

Grains of SaltGrains of Salt
Grains of SaltGrains of Salt
Grains of SaltGrains of Salt
Grains of SaltGrains of Salt
Grains of SaltGrains of Salt
Grains of SaltGrains of Salt
Grains of SaltGrains of Salt
Grains of SaltGrains of Salt
Grains of SaltGrains of Salt
Grains of SaltGrains of Salt
Grains of SaltGrains of Salt
Grains of SaltGrains of Salt

Grains of Salt

Identity

Description

The collaborative team at Grains of Salt have created a multifaceted hub of innovation that ranges across architectural design, promoting voter turnout and the operation of a permaculture farm and creative space in Hillsboro, Oregon. Made up of individual freely-appearing letters forming a greater whole, this logo both contemplates and compliments their forward-thinking work.

Case StudyCredits

Design & Motion
Asad Pervaiz

Printing
Reb Peters Press

SmorgasburgSmorgasburg
SmorgasburgSmorgasburg
SmorgasburgSmorgasburg
SmorgasburgSmorgasburg
SmorgasburgSmorgasburg
SmorgasburgSmorgasburg
SmorgasburgSmorgasburg
SmorgasburgSmorgasburg
SmorgasburgSmorgasburg
SmorgasburgSmorgasburg
SmorgasburgSmorgasburg
SmorgasburgSmorgasburg

Smorgasburg

Brand Experience

Description

Smorgasburg’s weekly gourmet pop-up markets in New York City, Los Angeles and Jersey City and their annual spin-off events in Osaka and São Paulo have been called no less than “the Woodstock of Eating.” The following pieces are drawn from a multi-year cornucopia of works encapsulating signage and wayfinding, textile, digital, print and on-the-fly activations with major stakeholders including AirBNB, Google, National Geographic, British Airways, REI, Showtime, Kirin Beer and others.

Case StudyCredits

Project Management
Georgia Frierson

Design
Asad Pervaiz